The Salesperson Essay Example | Topics and Well Written Essays - 1500 words

The Salesperson - Essay Example The advise will usually, but not limited to, be related to the circumstance surrounding the product and services that the salesperson is offering (Bathrooms+Kitchens magazine, 2003). A salesperson is also expected to have understanding with the customer and appreciate what they are trying to accomplish. And finally, the most important task of a salesperson is to 'seal the deal' or make a sale by using the most effective technique of 'negotiating', as more and more customers are demanding for discounts and attractive 'bargains', demands like these are often 'fuelled' by the trends in the advertising industry', such as 'buy dining table now and pay later' with further 0% interest rate offer. Furthermore, the salesperson is expected to be likeable by his prospective customers. 'People buy people first' is an old concept but still holds true in modern times. For salespeople to be successful, they should be approachable and can readily explain to the customer regarding advise and most especially the information of the product or services being offered (Bathrooms+Kitchens magazine, 2003). However, the role of a salesperson has been changing radically over couple of years and will further continue to change as influenced by the revolution in the business sector such as globalization (Appleton associates, n.d.). The number of salesperson required in today's competitive world is also significantly reduced and continue with down trend. In previous years, there were over 1 million salespeople in the United Kingdom, but now there are only an estimated 500,000 salespeople. This is almost 50% reduction in the selling profession. Modern technology have much to do with this trend. Product policies, transportation and advertisements have all influenced the decline in the needed salespeople especially in the fast-moving products. However, due to increased competition and awareness, the much needed professionalism of salespeople are even more required in order to stay competitive (CIM analyst, 2000). 'The days of the solo salesman roaming around his territory looking for the next sale are gone-the selling role is now more complex than cold calling' (Bulletpoint, n.d.). Undoubtedly, the most important factor in changing the role of a salesperson in today's world is the changing attitudes and priorities of the customers as well as the development of mass media and the internet. Most customers of today are more informed, through television and other mass media, about the goods and services that a salesperson might offer. In fact, some customers are even more aware of the information of the competitor's products or services than the salesperson himself. This situation could lead to embarrassment on the part of the salesperson. Customers are putting much emphasis on how the product is acquired rather than the quality of the product itself. Customers nowadays are less affected by the salesperson's 'competence or behaviour, and the use of 'traditional techniques of selling has little n egative or no effect at all on customer's decision to purchase the goods or services being offered by the salesperson (Bulletpoint, n.d.). Today, being adequate is no longer that is needed for salespeople to succeed in getting sales. Salespeople have to be

Promoting Team Effectiveness Essay Example | Topics and Well Written Essays - 1250 words

Promoting Team Effectiveness - Essay Example Individual conflicts tend to be about personality differences in terms of preference, likes and dislikes, background and so on. These differences are natural and can be a double edged sword. If not managed properly the individual differences lead to team conflicts. Team conflict is characterized by constant disagreements, mistrust among team members, and formation of cliques which act against each other and so on. A case of individual conflict is a situation at the workplace whereby two ladies in a team fail to get along because they share affections for a fellow male colleague. In such a case this problem is purely individual. An example of team conflict is whereby members disagree about the sharing of responsibilities and work in the team. In such a case the problems emanate from the issues that are team related Decision making in a team can be difficult because it may be hard to reach a compromise whereby everyone in the team feels satisfied and like a winner. Additionally, selfish interests among team members may inhibit smooth decision making. However, in contrast, a team leader may experience problem of indifference or disinterest among team members in the area of decision making so that the leader feels disserted when making decisions. Further, a decision affecting team affairs may need to be discussed among team members and welcome their input on the matter which in turn complicates decision making. More often than not these problems of decision making stem from unclear team goals and vision, confusion over who has the final say, unwillingness to take responsibility, selfish interests among other reasons. As a leader, it is important to ensure that these issues do not extend to the point of breaking team spirit which takes so long to build. For example the problem of team members purs ing individual interests first may be resolved by elevating the team's common goal and urging members to realize that the team is bigger than their individual goals. The problem of disinterest or indifferentness in the process of decision making can be conquered by delegating duties more to team members such that they feel more competent to contribute ideas. Perhaps the problem may be that members do not feel valued in the team in which case the atmosphere within the team should change to be accommodating. Question 4 Participation is a strong aspect that attributes to effective teams. Some of the benefits of participation include greater performance/output, efficiency and effectiveness, cohesiveness, growth, innovation and so on. Given the crucial benefits of participation team leaders can devise various methods in order to stimulate/enhance participation, for instance at the workplace a manager may use delegation as a way of promoting participation. Where delegation is made part of the work culture then individuals are forced to step up beyond their comfort zones and participate in team activities. A manager may also reward system to members who show active participation in team activities so that others are enticed to participate too. Importantly, a warm atmosphere and trust in the workplace needs to be nurtured so that team members feel free and uninhibited to participate in activities. Criticisms, gossip and self centeredness should be kept at bay. Communication is also key in fostering parti cipation in the workplace. A team leader should be able to communicate to

Cotton On Assignment Example | Topics and Well Written Essays - 5500 words

Cotton On - Assignment Example Internal analysis will also discuss the strategies adopted for attaining growth within the segment in coming years and how marketing mix has helped it to be different from its competitors. Cotton On’s target segment and its marketing strategies to promote products will also be discussed. External environment for Cotton On’s business activities will be discussed in a separate section. For analyzing the external environment, SWOT analysis will be utilized to understand the strengths and weakness as well as opportunities and threats coming from competitors’ business activities will also be analyzed. In addition, the surrounding environment, which includes the domestic and global market situation for the company, its size and the consumers of Cotton On’s products, will be assessed. The results derived from internal and external analysis of business environment for Cotton On will be utilized in the next stage to develop a set of objectives for the marketing of company’s products. These objectives will help further to develop marketing strategies which includes the selection of market segment and positioning of the brand. The suggested marketing objectives and strategies will be supported with the action plan, identification of individuals who are responsible to implement it, time schedule, and budgeting and performance analysis measures. Introduction Cotton On is one of the few organically Australian ready-to-wear (RTW) fashion label. Fairly young in the industry at less than 30 years old, they now have shops all over Australia, New Zealand, and America. It has uniquely mirrored the same image that Australia has project all over the world, relax, simple and comfortable. Its primary target is the youth, 15-30, who feels wants a simple no-nonsense style... The intention of this study is Cotton On as one of the few organically Australian ready-to-wear (RTW) fashion label. Fairly young in the industry at less than 30 years old, they now have shops all over Australia, New Zealand, and America. It has uniquely mirrored the same image that Australia has project all over the world, relax, simple and comfortable. Its primary target is the youth, 15-30, who feels wants a simple no-nonsense style that is flexible yet fashionable. Through the years, there has been constant effort from the brand to reinforce their image through TV commercials, print ads, and out-of-home advertisements. However, the fashion industry has witnessed an incredible shift of media consumption from traditional to digital. Many of these digital adaptors belong to the same target market that Cotton On caters to, young from the broad C. Many businesses have taken advantage of this by, early on, exerting the same effort digitally as they do above the line. Unfortunately, Cot ton On came in late. They, in fact, established their online store less than three years ago. Outside of the online store, very little effort has been exerted to utilize the digital media to reach the Cotton On target market. This lack of digital presence resulted to one of the biggest digital scandal in the business world when facebook members started spreading complaints and protests against Cotton On Children’s line. The protest claimed that Cotton On’s pieces contained â€Å"disrespectful† messages. Cotton On reacted late and not without considerable damage to the brand.

Bok choy consumer fact report Essay Example for Free

Bok choy consumer fact report Essay Bok choy or bok choi, pronounced â€Å"bahk choy†, is a green leafy vegetable. It is sometimes referred to as â€Å"Chinese cabbage† or â€Å"the white cabbage†. The Chinese spelling is ‘bok choi† but in America it is known as ‘bok choy†. Bok choy is one of two types of Chinese cabbage, the other being Pe-tsai. However, bok choy has become popular in America after being grown in China for 1500 years. Because Chinese stir-fry and other popular Chinese foods have grown in popularity in North America, bok choy is becoming a well-known food in the United States and Canada. Although there are over 20 types of bok choy in Hong Kong, in the Americas you will usually only find the most popular type with crisp, white stalks and dark green, leafy tops. Nutrition Bok Choy is rich in beta carotene, Vitamin C and folic acid. Bok Choy also provides a good source of fiber. This vegetable is recommended by the American Cancer Society as a green leafy vegetable option for a healthy diet that is high in potassium and magnesium. These minerals have been shown to help regulate healthy levels of blood pressure and blood sugar. Because it is a sweeter, milder option to cabbage and other recommended green leafy vegetables, bok choy is also a preferable option for a diet rich in beta carotene and folic acid. Canada’s Food Guide to Healthy Eating recognizes bok choy as a dark green, leafy vegetable. The food guide recommends at least one dark green vegetable daily. A serving is recognized as 1 cup of shredded bok choy stalk or 70 grams of leaves. Purchasing and Storage When selecting bok choy you must go to the produce department at your local grocer’s. Make sure you are selecting a vegetable with long, white and unblemished stalks. The leaves should be dark green tapering to a light green near the stalks and never limp. Stay away from any plants with yellow leaves or brown spots on the stalks. This is old or poorly grown bok choy. To store your bok choy, refrigerate in an unsealed plastic bag . Use bok choy within a week and preferably within 4 to 5 days of purchasing to get the best flavor from this vegetable. Preparation Bok choy can be prepared in many different ways. The most popular methods are to boil, saute, or steam the vegetable. Before cooking by any method, the bok choy must be cleaned properly. To do this, cut at the base so as to separate the stalks so they can be washed individually. Then, wash under cold running water. Make sure to clean the stalks and the leaves, scrubbing the stalks with a vegetable brush only if necessary. Drip dry is not necessary as steaming or boiling will wet the bok choy anyhow and it is okay to saute and stir fry wet. However, the stalks can be eaten raw like celery. But bok choy stalks are not stringy like celery so are even better! Try the stalks cut into strips and dipped in your favorite dip. Or boil stalks in salted water for four minutes, leaves for only two or three minutes and serve as is. If you wish to add more flavor, bok choy is known to go well with peppers, soy sauce, or sauteed in sesame oil. Because it is so versatile, this Chinese cabbage can be a side dish or added to a stir fry for a main dish. Recipes Bok Choy with Chestnuts 5 oz. Packaged, cooked Chestnuts 1 ? lb. bok choy salt and pepper 3 Tbsp of chicken broth ? tsp of potato flour mixed with a Tbsp of cold water 1 tsp of sesame oil 1 Tbsp Peanut oil for cooking

Analyse Additional Elements of the Extended Marketing Mix

Analyse Additional Elements of the Extended Marketing Mix This essay looks at the main elements of both the original and the extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix. Finally, the essay develops marketing mixes for Coca Cola to meet the needs of different target groups. Explain how products are developed to sustain competitive advantage. Sustainable competitive advantage is the focal point of a corporate strategy (E-Course, 2013). It allows the preservation and improvement of an organisational competitive position in the market. It is an advantage that allows business to stay alive against its competition. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices (Teacher Republic, 2013). See Coca Cola Companys competitors and positioning in (Appendix1) See Porters competitive advantage and cost advantage in (Appendix 2). When a company brings a new product into a market they must think about who is the product aimed at, what advantage will customers expect, how does the company plan to position the product inside the market and what benefit will the product proffer over their competitors. According to Kotler product have three levels, core product, actual Product and augmented product, see Coca Cola product levels in (Appendix 3) Product life cycle is the course of a products sales and profiles over its lifetime. It involves five distinct stages: product development, introduction, growth, maturity and decline (Kotler, et al, 2005). When companies introduce new product, it takes some time to be extensively accepted, at which point its sales and incomes will begin to rise. This will attract other competitors into the market, cause the market to mature. Finally, the market will decline as companies start to introduce the next product, and customers switch to that product. See Coca Cola product life cycle in (Appendix 4) Coca Cola Company provides different type soft drinks like Coke Zero, Diet Coke, Fanta etc. There good image makes the organisation more strong. Coca Cola is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialised in soft and fizzy drinks. Coca Cola have created good image in customers mind, their image is reputable and reliable, and it has one of the most well-liked soft drinks available. They have well-known which is why customers feel comfortable in buying Coca Cola products. Coca Cola can market too many different segments. Coca Cola can market their product to teenagers much easier than older people, because teenagers are their target market. See Coca Colas mission statement in (Appendix 5). Explain how distribution is arranged to provide customer convenience. Distribution in marketing acts importantly to attract customers convenience and organisations use method of distribution to see their ability. Two types of channel of distribution methods are available. Indirect distribution involves distributing product by the use of an intermediary. Direct distribution involves distributing direct from a manufacturer to the consumer (Kotler, et al, 2005). Distribution is underneath the group of place, therefore organisations create a precise distribution method so that its readily available to the customers and it can improve possible sales for an organisation. See Coca Cola distribution channels in (Appendix 6). The Coca Cola Company sell its products with bottling and canning operations. The distributors get to the Coca Cola to the wholesalers and the wholesalers get it to retailers and at final the customers buy Coca Cola from retailer shop. If Coca Cola does not work on its distribution services then their bottles are just reachable at their factories then customers may not be keen to get them. Its more appropriate for the customer to buy Coca Cola from a close seller as compared to getting it from factory. Therefore distribution system of an organisation can be both its weakness and strength. Companies should know that their products are available at retailer shops and stores where customers can easily buy it. Explain how prices are set to reflect an organisations objectives and market conditions. One of the parts in the marketing mix is pricing. This part of the 4Ps are the one making returns and which is also why it is important that an organisation chooses the right price. Pricing is one of the most significant parts of the Coca Cola Company marketing mix, which makes revenue for them. Coca Cola use different types of pricing strategies. The pricing strategies are standing much on what aims the company has put itself to achieve. See (Appendix 7). Owing to the accessibility of wide variety products the pricing is complete according to the market and geographic segment. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is base on the competitors pricing, Pepsi is one of their competitor in soft drink industry. The Coca-Cola Company choose their pricing objective they believe will be most effective in dispensing their brand to customer, to do this Coca-Cola use market-skimming pricing. Coca Cola Company use marketing-skimming as there is a enough number of purchasers that have a high demand, also Coca Cola sets an primary high price and then lower the price to make the product available to a extensive market. Coca Cola Company use penetration pricing strategy as they want to hold maximum share of the market by maximum profit. Coca Cola use discount pricing, where their products prices are often become down during sale periods and special occasions, like Christmas, Easter etc. Also Coca Cola use competitor pricing, where to meet the competition pricing, their products pricing are set about the same level as it competitors. Illustrate how promotional activity is integrated to achieve marketing objectives. Promotion being an element of marketing mix consists of communication among the customer and seller of that product (Kotler, et al, 2005). Promotional activities are important element because, these activities are performed in order to inform customers about the product and it includes personal selling, adverting, public relations, sales promotion, direct marketing etc. An advertisement, for instance helps a buyer to get to know about the company and it is products, this can be done by bill boards, banners or posters. The benefit of advertisement is that it informs people about different products and services, their utilities, cost and other requirements. The disadvantage is cost because advertising is more expansive. In personal selling companies use their staffs to sell their product after face-to-face communication with the customer and seller efforts to convince a customer to purchase the product. Personal selling is one of the ways to keep good customers relationships, but this method is expensive. Sales promotion is short term incentives to encourage purchase or sales of a product or service (Kotler, et al, 2005). Here are some examples of sales promotions activities and it includes buy-one-get-one-free, bonus points, free gift cards, vouchers and coupons, competitions and prize draws, etc. The advantage is that sales promotion can help companies to provide right information to customers, also it encourage repeat purchases and customer loyalty, but the advantages are that it increase price sensitivity and it is generally for a short duration Public relations play an important role in promotion. It can be used to create a good image of the company for example magazines, TV or radio etc. PR is inexpensiveness of the cost, but it is hard to predict about the responses and it increase the risk. Direct marketing is where a company selling their products directly to people such as fliers or street advertising. It allows targeting specific customer and it can be measureable, but it is difficult to get it is direct impact and it can be quite expansive. Coca Cola use different methods of advertisement and the company spends a significant amount of money in order to be seen on billboards, radio, magazines, television, and on the internet. The Coca cola Company uses advertising as its key source of increasing buyer consciousness. It mostly uses the television; this source allows the companys products to attract more customers. Coca Cola uses the radio as another method of advertisement and this is a cheaper then TV. They use personal selling, where the company train their sales staffs, which they preform as a representative of the company to the shops. Newspapers and magazines are other forms of advertising that is extensively used by Coca Cola. Moreover, Posters, signs and billboards are also broadly used as an important part of the Coca Cola promotion. Coca Cola billboards are normally placed at the city centres and their posters are usually displayed at the shops, public transport and restaurants like McDonalds, KFC, etc. In addition, Internet is another method where different forms of Coca-Cola advertisements are placed. Specially, the brand online advertisement is assumed through the wide use of banners, on-site sponsorships and several other formats of online advertisements. Analyse the additional elements of the extended marketing mix Marketing mix has three additional elements: People, Process and Physical Evidence People are one of the elements of service marketing mix. People define a service. This mentions to the people who are in straight contact with the customer such as staff. One of the important parts in selling a product is the companys staff because most customers rely on a decent service before purchasing a product. For example, the employees in Coca Cola Company have a standard uniform. The companies always focus on friendly and quick service to its customers from their staffs. The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. The process at Coca Cola Company is transparent and hidden (the whole process is not visible to the customers). Coca Cola has two types of processes which is involves bottling and labelling solutions. The most important stage that Coca Cola consider is control of the company to get products at the agreed time and good quality, and the last step they consider is, the selling of beverage for target customers of distributors. Physical evidence is an important element of marketing mix where customers will base their decisions based on the service which intangible. Companies physical evidence is supported by signs, symbols and artefacts of the business itself. Examples of this would be the signage in Coca Cola which reassures the customer through branding. Plan marketing mixes for two different segments in consumer markets. Coca Cola Company is focusing on target market; when it markets a product it mainly consider on demographic and physiographic segmentations; where demographic segment before it markets it identify the consumer groups in: age, sex, education, race, and occupation, and in physiographic it divides the market into different levels as: lower class, middle class, and upper class to identify their customers. Coca Cola segments different ages. The company focus on whole population in the world, but young generation is the target marketed of the company. Also Coca Cola segments different income levels by packing. For example, customers who have small income, Coca Cola has small returnable glass bottle, for middle people it has small non returnable bottle and for rich and higher income people, the company has Coca Cola tin. Marketing mix for Diet Coke: Coca Cola developed a new product. This product is a diet drink by the name of Diet Coke. They have designed the marketing mix of product which is detail in below: Product: Diet Coke is a very fresh and tasty diet drink. This new and fresh drink is made to provide the consumers with energetic feel with taste as well. Diet Coke is available in different sizes of which start from 330ml 2L bottle. This drink is mainly for the female teenagers from age 16 24. (Get Me Media, 2012) Price: Price of Diet Coke is very reasonable as compared to its major competitors. According to Tesco price its 330ml bottle is for 65p and 2L bottle is for  £1.98. Place: placement has an important role to play in the products success and failure. That is why the company makes sure that the Diet Coke is place in such a way in market that its in reach of every customer. They have very strong distribution channel and their product is available on maximum stores in the city. Promotion: For a product of such high standards like Diet Coke it requires good promotional activities. For this purpose the Coca Cola Company have chosen following promotional tools: for advertisement the company have use different types of media like television, newspaper, magazines, internet and radio. Illustrate differences in marketing products and services to businesses rather than consumers There are some characteristics to a service such as: lack of ownership, intangibility and inseparability. Each of these taken into account when marketing a service, see (Appendix 8). A product is something which is tangible where as a service is intangible. A product is much easier than the service because after marketing and selling a product there is something tangible to be seen by the customers for they are satisfaction but in services they cannot because its intangible. Basically, the marketing of product is particularly focused on 4Ps in marketing mix namely product, price, place, and promotion. The Coca Cola Company analyse the major demand of their customers in order to find out a product that can respond the market demand. Firstly, Coca Cola Company focuses on the strength as well as eliminates the vulnerabilities of marketed products in order to improve products to meet customers demand as much as possible. Secondly, they focus on the pricing factor in product marketing because the price must be set to match with the purchasing power of a target group. The Coca Cola know the nature price of selling products. Thirdly, the Coca Cola focus on place because place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, they create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers. The service marketing is generally use 7Ps which is extended from 4Ps by adding people, process and physical evidence. It is important for any service industry to employ appropriate staffs or people. Employing and training of staffs have good impact that is why the Coca Cola Company gives training to their staffs because most of customers will judge the quality of their service from staffs. Therefore, Coca Cola employ staffs that have good and interpersonal skills. Conclusion: The essay shows that marketing mix (4Ps and 7Ps) is a very important part of creating marketing strategy, also it is crucial for a company to implement their marketing concept successfully. The Coca Cola Company develops their product or service to meet the customers needs and wants; then they seem into determining how their consumer going to receive the product and they consider direct or indirect channels of distribution. The Coca Cola Company will decide a price for their products that ensures a profit. Finally, they promote their product by using different advertising methods to attract customers.

Communication Technology Essay -- Mobile Phones, Social Network

Introduction: Communication is the exchange of information and feeling or ideas, which allow the majority of people to get the news of all sides. In addition, we are used the communication every day to let people know what we are doing or thinking even feeling which people are received that by voice, picture or chat. Moreover, communication technologies have made it simple to communicate to friends in the other side of the world by calling them using mobile phone, e-mailing them and writing in our web pages using social networks, such as Face book, Twitter or Messenger. Additionally, many other recourses are used by the majority of people to keep in touch with the world, which they can watch television or listen to the radio especially when they go to work. Therefore, communication technologies are considered one of the most important elements in our lives and that is why this essay is going to define the advantages and disadvantages of communications technology in terms of our health, educ ation and relationships. This essay will elucidate firstly, the advantages and disadvantages of communications technology in health. Secondly, the advantages and disadvantages in education. Thirdly, the advantages and disadvantages in relationships. Finally, what scope should people be bothered about our grandchildren’s world if these technologies still run on to develops in the future? Communication Technology in Health: Communication technologies which are played an important part in providing the best healthcare service (European Commission 2011). In addition, there are more advantages and disadvantages from them which this essay will show that. The advantages of communication technology in health: Firstly, give peop... ...unications technology in education is made the education more flexible on other hand one of the disadvantages is teaching by technologies lead to less schools. Furthermore, communications technology can be played an important part to people to contact each other. Otherwise it can be affected and benefited on the relationships for instance, it may be affected communicate face to face and may be benefited help the scholarship students to communicate with their families easily. Finally, communications technology can be affected our grandchildren’s world because using them so much lead to psychological problems. In my opinion, communications technology is very important in our lives whatever the effects of it. In the future the communications technology might be more safety and planned very good to face any problem can be affected to people. Communication Technology Essay -- Mobile Phones, Social Network Introduction: Communication is the exchange of information and feeling or ideas, which allow the majority of people to get the news of all sides. In addition, we are used the communication every day to let people know what we are doing or thinking even feeling which people are received that by voice, picture or chat. Moreover, communication technologies have made it simple to communicate to friends in the other side of the world by calling them using mobile phone, e-mailing them and writing in our web pages using social networks, such as Face book, Twitter or Messenger. Additionally, many other recourses are used by the majority of people to keep in touch with the world, which they can watch television or listen to the radio especially when they go to work. Therefore, communication technologies are considered one of the most important elements in our lives and that is why this essay is going to define the advantages and disadvantages of communications technology in terms of our health, educ ation and relationships. This essay will elucidate firstly, the advantages and disadvantages of communications technology in health. Secondly, the advantages and disadvantages in education. Thirdly, the advantages and disadvantages in relationships. Finally, what scope should people be bothered about our grandchildren’s world if these technologies still run on to develops in the future? Communication Technology in Health: Communication technologies which are played an important part in providing the best healthcare service (European Commission 2011). In addition, there are more advantages and disadvantages from them which this essay will show that. The advantages of communication technology in health: Firstly, give peop... ...unications technology in education is made the education more flexible on other hand one of the disadvantages is teaching by technologies lead to less schools. Furthermore, communications technology can be played an important part to people to contact each other. Otherwise it can be affected and benefited on the relationships for instance, it may be affected communicate face to face and may be benefited help the scholarship students to communicate with their families easily. Finally, communications technology can be affected our grandchildren’s world because using them so much lead to psychological problems. In my opinion, communications technology is very important in our lives whatever the effects of it. In the future the communications technology might be more safety and planned very good to face any problem can be affected to people.

Assess the Sociological Explanations of the Role of Culture

Assess the sociological explanations of the role of culture in contemporary society Culture is the behaviour, beliefs and characteristics of a particular group of people. Age groups, ethnic groups and social groups etc†¦ are all examples of groups of people that possess their own unique culture. The people within a culture are expected to follow the norms and values that are passed down through generation to generation. Over the past 30 years, different cultures have gradually intermingled due to an increasing number people immigrating to different countries, which each bring their own cultures, be it religious or pop culture etc†¦ This is particular visible in many western countries such as Britain, Canada and the United States, as there is a much higher level of ethnic diversity. The amalgamation of different cultures has also shaped people’s views on things like sexuality, gender roles and age roles etc†¦ Functionalists believe that culture benefits the whole of society. They believe that if everyone in society shares the same beliefs and ideas, i. e. a value consensus is reached, and then society as a whole can be kept in a civilised manner. They also believe that socialisation is a key factor, to shaping culture and society.Primary socialisation is taught by parents who teach children what they expect of them. It also develops their own personal characteristics, beliefs and values, which are largely influenced by their parents and family. Secondary socialisation is taught mainly by teachers in schools. Teenagers and young adults learn what is expected of them in larger society, outside of their home (e. g. what is acceptable and not acceptable based on age or gender etc†¦). Tertiary socialization occurs when individuals are integrated into the world and being to gain new ideas and values of socialization.Emile Durkheim, a French sociologist during the late 19th century and early 20th century, believed that culture is collectively formed and only exists collectively, meaning that culture can only be developed by a group of people and not by an individual. He believed that culture has many relationships with society, including a logical relationship (the idea that power over individuals belongs to certain cultural categories, and beliefs such as God), a functional relationship (the idea that culture creates common beliefs amongst individuals in society, strengthening social order). However, the unctionalist explanations are based on a more traditional society. They are outdated as some ideas do fit todays multi-cultural society. The classical Marxist theory culture as a way of expressing a ruling class ideology. This is where the bourgeoisie control the superstructure of society, the proletariats (working class) creating a false class consciousness, which further creates a false description of reality and the relationships between them and the proletariats. They also believe that culture reinforces the class structure. This means that culture is a way of maintaining the ideas of what each class can achieve.For example, the classical Marxist theory believes that in society, the rich population will always achieve higher than the poorer population, as they can afford to carry on their education to the highest level, whilst the poorer population are sifted out of the educational system at the earliest possible stage. The classical Marxist theory does not take into account the times when the working class rejects their control under the ruling class. This can be in the form of riots, strikes or even a group of people, who are in their own subculture who share the same beliefs about the relationship between the working class and the ruling class (e. . skin heads, punks). Neo-Marxist believes that the working class are being distracted from revolting against the ruling class. One of the most widely adopted forms of neo Marxism is the Frankfurt school. Two of its key members, Theodor Adorno an d Max Horkheimer, came up with the theory of â€Å"the culture industry†. This is the idea that popular culture is like a factory that produces standardized cultural goods (e. g. film, radio, magazines) that are used to manipulate mass society into being content, no matter how poor the quality of their lives are.They believe that mass culture encourages the working class to buy things that are false needs, which leads to a commodity fetishism. This is when capitalism affects the way people interact with each other based on the economic class the belong to. For example, under capitalism, everything that can be exchanged becomes a commodity. Things like labour can become a commodity, by selling your labour to an employer you are commoditizing yourself, and that defines the kind of relationship you and your employer will have.Overall, the neo Marxist theory sees that the population are passive victims of mass culture, who are distracted from the realisation of the quality of the ir lives. Neo-Marxists at the Birmingham University adopted Gramsci’s idea of cultural hegemony. This was an idea thought up by the Italian Marxist Antonia Gramsci, that capitalism would have to face and tolerate oppositional cultures. These are usually sub cultures, particularly within youth culture, that stand against capitalist values.Stuart hall gave the example of the skinhead as an oppositional culture, as he argued that they do not follow the norms and values set in place by capitalism, and resist capitalist views. This theory however is highly theoretical and lacks primary data. Feminists believe that culture is dominated by male ideas. They believe that men control women to serve their own interests, and that women are seen as â€Å"second class citizens†. The idea that females from an early age, are brought up being brainwashed by culture and society into thinking that women cannot strive to achieve high goals like men can.This is visible in the mass media. F or example, in many soap operas and sitcoms, women are portrayed as home makers, cleaners or secretaries, whilst men a portrayed as having high powered jobs. In the 1950’s, all advertisements for thing like kitchen appliances or cleaning products where women orientated, and many T. V commercials for these often saw the male as the breadwinner, returning home from work to his wife. However, this theory is becoming outdated as women in contemporary society are given the same opportunities as men.For example, women now have equal job opportunities as mean, as many of them are entering previously male dominated occupations. The interpretive, interactionist approach or the action theory as it’s more commonly known, is the idea that culture is made up of every bodies individual actions in society. It believes that people’s views and explanations of culture are moulded by the social groups in which they belong to. These interpretations of culture by individuals in soci ety come together to form what is known as the actionist theory. This theory however does not take into account shared beliefs or a value consensus.It also conflicts with the idea that culture cannot be formed by an individual, and can only be formed when there is a group of people. Semiotic culture attempts to define culture as types of symbolic human activity, creation of signs and a way of giving meaning to everything around. In this idea, culture is understood as a system of meaningful symbols, signs words and images. This approach can be adopted by any theorist (e. g. Marxist, feminist) no matter where they stand on the sociological spectrum. Post modernists theories of culture are based around the idea that society is adopting new cultures all the time.This is what is known as cultural diversity. Post-modernists believe that individuals are free to choose and design their own culture and identities. They also may pick up a hybrid culture, which is a mixture of different cultur es that is usually found in countries where there is a large culture diversity. Overall, I think that most of the theories have valid plausibility and evidence, especially Horkeimer’s and Adorno’s neo_marxist theory. However, Theory I find most plausible is the functionalist theory. I find that it has the most supportive evidence out of all the theories.